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Why does Shogun exist?

Our Mission:

Empower merchants to create exceptional ecommerce experiences

Ecommerce companies are almost always short staffed on technical talent. This is painful because core functions for running and optimizing the online storefront—such as creating unique landing pages, customizing product detail pages and blog layouts, implementing AB tests and personalization software—often require technical assistance.

By creating a product that allows merchants to accomplish the aforementioned without writing code, we democratize access to these tools and functions, and empower non-technical team members to do work that could previously only be done by a developer.

By building for the unique challenges and opportunities of ecommerce companies, we differentiate ourselves from vertical-agnostic website builders and optimization softwares. The use cases of a merchant are often not synonymous with those of a generalized marketer, and they deserve software radically dedicated to their workflows.

We enable ecommerce teams to be creative, manifesting their ideas into reality with tools for building and optimizing their online storefronts. To date, we have helped XX,XXX merchants create X,XXX,XXX pages, 1,357 AB tests, and 485 personalized shopping experiences.

By our definition an ecommerce experience is exceptional when it (1) delights our clients’ shoppers, and (2) drives a meaningful result for our clients’ bottom line. And in our experience, the former often begets the latter.

By empowering merchants to provide more relevant shopping experiences through personalization, by helping merchants optimize the user experience of their online store, we help deliver a better shopper experience, and that drives more revenue for our merchants.

By building for the unique challenges and opportunities of ecommerce companies, we differentiate ourselves from vertical-agnostic website builders and optimization softwares. The use cases of a merchant are often not synonymous with those of a generalized marketer, and they deserve software radically dedicated to their workflows.

In the same way that a merchant’s physical storefront manifests their brand experience, we enable merchants to digitally manifest their brand experience. This “brand storytelling” is often the differentiating factor for our direct to consumer companies. The online store also serves as the crux of the overall ecommerce experience; online ads drive traffic to it, shoppers discover and transact through it, create accounts through it, and even process returns through it.